Projects
BMW MUSEUM
Munich, Germany, 2002, 2004–05
BMW commissioned Lord Cultural Resources in 2002 to develop a first plan for the BMW Museum's new campus, which will be adjacent to the automobile company's dramatic new car delivery building being developed by architects Coop Himmelblau of Vienna. Based on market analysis, Lord Cultural Resources' plan suggested a new approach to the Museum's exhibits that would take full advantage of the dramatic automotive experience. Lord Cultural Resources was invited back in 2004 to undertake project management for the expansion, which included functional museum planning.