Projects
BROOKLYN MUSEUM OF ART
Brooklyn, New York, USA, 2001–02
Lord Cultural Resources, in collaboration with LaPlaca Cohen, prepared a Branding and Positioning Strategy that established a unique identity and communication strategy for the outstanding institution. Lord Cultural Resources designed and implemented a year-long program of visitor research to provide the Brooklyn Museum of Art with the information necessary to advance its relationship with audiences in Brooklyn, and throughout New York City and the tri-state region.