Projects
NTERNATIONAL CENTER OF PHOTOGRAPHY
New York City, New York, 2005–06
Focused on communicating the power and evolution of photography, the International Center of Photography in New York is a museum and school dedicated to sharing photographic theory, photographic processes and photographic works with the public, promoting a higher understanding and appreciation of the art and its history. In order to maintain its success and achievements at such a critical and exciting time, Lord Cultural Resources was commissioned to engage in a comprehensive strategic plan that would ensure the Centre could exceed its goals. Services included an evaluation of market perceptions to better understand how to meet the audience needs audience; review of physical, operational and financial plans of a new facility to ensure they were feasible and manageable; recommendations on how to secure long-term goals and support; and effective ways to sustain growth and leadership in the field.