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SOUTH STREET SEAPORT MUSEUM
New York, NY, 2007

The South Street Seaport Museum is a maritime museum that serves as the cultural anchor of the South Street Seaport district in Lower Manhattan. Initially, the South Street Seaport's Board was instrumental in saving and revitalizing a number of architecturally and historically significant buildings that had fallen into dilapidation. While the Museum has seen these successes of urban re-use flourish, recently the commercial and tourist attractions of the area have threatened to overshadow the Museum's primary purpose: “to tell the story of New York and the Seaport through the interpretation of its buildings, streets, ships, and salty history and to set the Seaport apart from the modern city while reconnecting the metropolis with its genesis as a great world port.” In this, their 41st year of operation, the South Street Seaport Museum has contracted Lord Cultural Resources to develop a Strategic Plan so that they may strengthen and refocus institutional vision and move forward with a renewed sense of purpose and organization alignment.