Projects
UJA FEDERATION
Toronto, Ontario, 2004–present
The UJA Tomorrow Campaign, successfully launched on May 7, 2004, seeks to change the face of Toronto's Jewish Community at three main city junctions: Downtown, Uptown, and Midtown. The central Midtown Sherman Campus is being redeveloped into the “Central Square” of the Jewish community, and most notably its first ever destination for excellence in arts and culture. In 2004 the UJA engaged Lord Cultural Resources to help realize its goal of “fortifying Jewish identity through Jewish arts and culture”. Initially, Lord Cultural Resources prepared a plan for the Koffler Centre in the context of the campus redevelopment. This work was extended to include concept and exhibit development, business planning and space planning for the other cultural components that lie at the heart of the Sherman Campus.