March 29, 2017
California Association of Museums 2017 Conference: Influence and Action
Join Gail Lord, and Kathleen Brown at the 2017 California Association of Museums conference in Sacramento, March 29-31, 2017. Where they are looking forward to meeting you, and hearing what is next on your museum's horizon.
And Don't Miss: Soft Power and California Museums.
A full day track on March 30, 2017, with a Town Hall, case studies, and in-depth discussion on how museums are amplifying civic discourse, accelerating cultural change and contributing to the livability of their communities.
Soft power is defined as the ability to influence behavior through persuasion, attraction or agenda setting. How can museums and communities in California effectively partner to articulate, leverage and maximize their social, educational and civic soft power opportunities together? Join your colleagues for a lively day of thought-provoking and outcome-directed discussion kicked off with a Town Hall to whet your appetite for four themed session to follow. Lead and facilitated by Gail Lord and Ngaire Blankenberg, co-authors of the AAM bestseller “Cities, Museum and Soft Power” the Town Hall will introduce the concept of soft power, explain how and why museums have it and provide motivation and inspiration for museums to embrace their potential role as positive catalysts for change.
About the Authors