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March 29, 2017

California Association of Museums 2017 Conference: Influence and Action

Join Gail Lordand Kathleen Brown at the 2017 California Association of Museums conference in Sacramento, March 29-31, 2017. Where they are looking forward to meeting you, and hearing what is next on your museum's horizon.

And Don't Miss: Soft Power and California Museums.

A full day track on March 30, 2017, with a Town Hall, case studies, and in-depth discussion on how museums are amplifying civic discourse, accelerating cultural change and contributing to the livability of their communities.

Soft power is defined as the ability to influence behavior through persuasion, attraction or agenda setting. How can museums and communities in California effectively partner to articulate, leverage and maximize their social, educational and civic soft power opportunities together? Join your colleagues for a lively day of thought-provoking and outcome-directed discussion kicked off with a Town Hall to whet your appetite for four themed session to follow. Lead and facilitated by Gail Lord and Ngaire Blankenberg, co-authors of the AAM bestseller “Cities, Museum and Soft Power” the Town Hall will introduce the concept of soft power, explain how and why museums have it and provide motivation and inspiration for museums to embrace their potential role as positive catalysts for change.


About the Authors

Gail Lord

Gail Dexter Lord is co-founder and co-president of Lord Cultural Resources. With Barry Lord, she is co-editor of The Manual of Museum Planning (1991, 1999, 2012), co-author of The Manual of Museum Management (1997 and 2009) and Artists, Patrons and the Public: Why Culture Changes (2010). She is co-author with Kate Markert of The Manual of Strategic Planning for Museums (2007). Gail has led cultural and tourism plans for cities as well as planning, management and exhibition assignments for museums, galleries and cities throughout Canada, the United States, the United Kingdom, continental Europe, North America and Asia. In 2014, Gail was appointed Officer of the Order of Arts and Letters by the Minister of Culture of France. More recently, Gail Lord was appointed a Member of the Order of Canada. 

Ngaire Blankenberg

Ngaire Blankenberg is the Head of Planning and Content at Kossmann-DeJong. She has been a youth worker, jazz poet, cartoonist, documentary-maker, and television producer. She directed the award-winning documentary Morris Fynn Goes Native (SABC), was co-director of Nkosi’s Mission (SABC/BBC) and is the co-founder of the Museum of AIDS in Africa. She has advised museum and cultural clients in such cities as Washington D.C.; Patna; Dharhan, Dubai, Beijing and Sydney. Ngaire grew up in Winnipeg, Harare and Christchurch, and has lived and worked in Johannesburg, Toronto, Paris and Barcelona.

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