November 12, 2019
2019 MAC Conference and Annual General Meeting
The 2019 MAC Conference and Annual General Meeting will take place in Fort-de-France, Martinique from Nov. 12-16. Hosted by the Collectivité Territoriale de Martinique (CTM), this multi-lingual conference will bring together museum and cultural heritage site professionals and students across the globe to explore the ways in which Caribbean museums in the region and in its diasporas have served as socioeconomic agents for the creative industry, drivers for economic development and heritage instruments in the service of cultural diversity. For its 30th anniversary, MAC is pleased to be returning to the French Caribbean to explore its current museum landscape and intersect with museum professionals in the region. Session content will be presented in English and French through simultaneous translations.
Sarah Hill, Senior Consultant, Lord Cultural Resources is presenting the session:
Museums in the Digital Age: Developing Strategies for the Future/ Atelier: Les musées à l'ère numérique : élaborer des stratégies pour l'avenir
Friday, Nov 15th from 9:30-11:00 AM
The opportunities afforded to us by the digital age are only limited by one’s imagination. While inspiring, this infinite sense of possibility can also be overwhelming, paralysing decision-making and stalling investment. As museums continue their transition into this new digital era, there is an increasing need to develop a strategic approach to planning and implementation for the visitor experience, staff and operations. This seminar is the first in a series that will focus on the future of digital in the museum sector, providing an overview of where we’ve been and of how digital is transforming the way we engage, educate and operate from top to bottom, inside and out. Attendees will learn how to apply strategic planning to their own digital transformation needs, engender a digitally-positive culture at their museum, and develop accessible, scalable initiatives within their own financial and staffing capabilities. Following on from the MAC Conference, the Lord team will host a series of deep dive webinars that feature in-depth lessons on how to assess your museum’s digital maturity, evaluate your digital visitor experience, and plan strategically to ensure not only a solid digital foundation, but a bright digital future.