January 23, 2020
2020 Museum Enterprises Conference
January 23–25, 2020
Toronto Marriott City Centre Hotel
As retail and visitor experience/engagement professionals, a vital part of our job is to make visitors feel welcomed and wanted while at the same time maximizing revenue. We ensure that our institutions are relevant and that each and every visitor understands their value and importance to us. The 2020 Museum Enterprise Conference gathers experts to lead a variety of unique sessions designed to educate attendees on best practices, encourage the sharing of ideas, and explore how we can work together. The program for MEC 2020 has been designed to help further develop your business/visitor experience and entrepreneurial skills that will help maximize the results of museum-based commercial activity in your institution. Please take a look at the following program and see how MEC 2020 will help you generate more money and deliver a higher level of visitor satisfaction!
Who should attend?
If you are involved in revenue generation, retail and food operations, visitor services, admissions, membership, rentals and special events then this is the Conference for you! Here’s six reasons why your institution should support your attendance and participation.
The 26th annual Conference will enable attendees to:
- Find solutions to issues you currently face. • Share innovative ideas and best practices with others in the cultural commerce community and learn firsthand what others have been doing. • Discover tools to survive this changing economy and business environment. • Gain valuable information from leaders in our sector. • Visit the MEC Expo with vendors that understand your visitors and your merchandising needs. • Network with your colleagues from across Canada!
The value of your participation and attendance:
- Focus on what you will specifically bring back to your institution as return for the investment. • Offer to prepare and deliver a short presentation and Q&A to your colleagues upon your return to share what you learned. That way, others in your institution will also benefit from your attendance, too.
This Year, Sarah Hill, Senior Consultant of Lord Cultural Resources, will be presenting on Saturday, January 26, 2020.
Visitor Journey Mapping in Museums and Galleries
Saturday, january 25, 2020 10:00 - 11:30am
Presenter: Sarah Hill, Lord Cultural Resources
A positive and personalized museum experience helps make visitors more open to learning, enhances their perceptions of your institution’s value and leads to a more impactful encounter overall. Ultimately, those that enjoy their time at your museum will visit more, spend more, volunteer more, and recommend you to others. However, it can sometimes be challenging to visualize this visit from start to finish. That is where visitor journey mapping can come into play. The journey mapping process asks you to identify your specific visitor “types”, create personas for them and then put yourself into their shoes. By “following” in their footsteps before, during and after their museum visit – both physically and digitally – you can begin to identify the visitors’ needs, behaviors and emotions, as well as the highlights and pain-points they might encounter along the way. The end result is a set of graphic visualizations of these experiences which can then be used to develop a strategy to build on core strengths, address key issues, take advantage of new opportunities, and customize experiences. Journey mapping is a simple, highly efficient, low-cost method that can work for any museum, from small to large and from natural history to fine art. This session will discuss audience expectations for the 21st century, review the visitor journey mapping process and provide the tools you need to undertake your own visitor mapping exercise, alongside a series of inspirational ideas, tips and tricks that you might consider employing in your own museum to improve the visitor experience.