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July 25, 2018

Gail Lord's ICEE-ICOM Webinar: "Museums, Soft Power, and Cultural Diplomacy in a Changing World"

Museums today are transitioning from a hard power past to a soft power future. This Webinar by Gail Lord, co-author of "Cities, Museums and Soft Power" will define terms like hard power, cultural diplomacy and soft power in the context of museum planning and programming. Through the use of relevant examples she will demonstrate how museums around the world are utilizing their soft power to influence opinion leaders and improve communities. Learning outcomes for participants include understanding how soft power can be a tool for making museums matter, the criteria for innovative programs and the structure for successful partnerships in cultural diplomacy and soft power.

The webinar will take place on July 25th, 2018 from 10am-11am EST. 

Registration is now open! Register here.