June 7, 2019
Ecsite Annual Conference 2019
Open to all professionals who engage audiences with science and technology, the Ecsite Conference offers an intense mix of intellectual stimulation, experimental formats and inspiring human encounters.
Meet a crowd of approachable, creative and experienced professionals, keen to share and collaborate.
The 2019 edition of the Ecsite Conference will be taking place in Copenhagen, Denmark, from 6 to 8 June (with pre-conference workshops on 4-5 June). This will be the 30th edition of the conference.
Soft Power and Science Museums
The value of science centres and museums to society is changing. From depositories for collections, to places to explore, question and understand scientific phenomena – they are now being seen as generators of soft power for their nation around the world.
A relatively new notion for science centres and museums, soft power is the exercise of influence through attraction, persuasion, and agenda-setting rather than military or economic coercion. Exercising soft power is to communicate with a larger audience and seek attitudinal change over a longer period of time, and is more important than ever in an increasingly digitally connected world.
Across this session we will explore what we mean by soft power and look at how we are becoming a part of this discussion. We will focus on the particular opportunities and constraints for science museums and science centres in this area: do we know what they are and are we equipped to face them; and explore what can we learn for the arts sector?
Convenor: Gail Lord, President and Co-Founder, Lord Cultural Resources