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News

November 14, 2013

Culture and Art at the Retail Mall

Lordculture participated in MAPIC, the International Market for Retail Real Estate conference, on November 14, 2013 in Cannes, France. The event gathered thousands of retailers, investors, city representatives and developers. Content partner for MAPIC, Lordculture co-organized the conference panel on Pop-up culture? How culture and retail paradigms marry to attract shoppers that was moderated by Laure Confavreux Colliex, Executive Vice President. Laure spoke to how culture and art can be part of the retail mall experience and what's possible when culture meets commerce. She envisions a future in which real estate and retailers might become key stakeholders in financing culture. Read more about Laure's presentation at MAPIC here (on page 4).