Project Experience

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International Center of Photography
Focused on communicating the power and evolution of photography, the International Center of Photography (ICP) in New York is a museum and school dedicated to sharing photographic theory, photographic processes and photographic works with the public, promoting a higher understanding and appreciation of the art and its history. Through its exceptional exhibitions, collections and educational programs, ICP has continued to grow and reach wide audiences allowing it to expand to a new location in 2001.
In order to maintain its success and achievements at such a critical and exciting time, Lord Cultural Resources was commissioned to engage in a comprehensive strategic plan that would ensure the Center could exceed its goals. The strategic plan services included an evaluation of market perceptions to better understand how to meet the needs of the ICP audience; review of physical, operational and financial plans of a new facility to ensure they were feasible and manageable; recommendations on how to secure long-term goals and support; and effective ways to sustain growth and leadership in the field. The International Center for Photography continues to experience significant growth and critical success for outstanding exhibitions in its new location.
In 2010-11 Lord Cultural Resources worked with ICP once again to develop an Institutional Master Plan that will inform the Center as it plans to build a new permanent home.
In 2014, ICP’s board approved a plan to relocate to a building on the Bowery. The new ICP museum opened on June 23, 2016 at 250 Bowery.
"Lord Cultural Resources’ research and work with museums large and small, internationally and locally, provided insights that greatly enhanced our sense of the competitive landscape and what we needed to accomplish to fulfill our long-term goals. They provided guidance and a framework that engaged the museum’s full staff and Board, resulting in an aligned vision. While this was a staff driven project, it would not have had the clarity, practicality, nor aspiration were it not for their involvement."
Willis E. Hartshorn, Ehrenkranz Director, International Center of Photography