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April 11, 2022

Soft Power Destination Awards

After five successful years in London, the Oscars for Museums” came to Berlin for the first time in 2020. Initially postponed due to covid, the LCD BERLIN Awards included both 2021 and 2022 and highlighted the world's best established and emerging cultural destinations. The winners hail from grassroots local organisations to renowned national institutions and cultural superbrands.

On behalf of LCD BERLIN, Florian Wupperfeld, Founder of Leading Culture Destinations, said: "Congratulations to the outstanding cultural destinations of the 2021/22 LCD BERLIN Award winners. These Awards offer an opportunity to celebrate creativity, culture, digital experiences and innovation, highlighting the most notable emerging and established cultural destinations across the globe while connecting arts and tourism. LCD BERLIN would also like to thank our distinguished international jury and our collaborating partners, Berlin's Senate Department for Economics, Energy and Public Enterprises, Korn Ferry, Lord Cultural Resources, SUNx, and all of our remarkable nominees——who are shaping culture worldwide, many who have shifted from physical locations to hybrid digital experiences as the pandemic has shown us that we need to rethink how we engage with destinations."

Lord Cultural Resources is proud to be a part of the LCDBerlin Awards 2022. We’ve partnered with LCD on the Soft Power Destination Award category, recognizing soft power best practice including cohesion, inclusion and community-based bottom-up projects, which impact their local communities.

Javier Jimenez, Director, Lord Cultural Resources was a member of the Jury at the Awards. Javier is a museum and cultural planner with project experience in more than 20 countries. He works with museums, cultural organizations and government entities to envision and implement transformative projects.  Javier said “I would like to thank all the applicants to this year’s Soft Power Destinations Awards. The quality of the projects has exceeded the jury’s expectations. Congratulations to our excellent winners. We hope this award will serve as a platform from which to continue making positive change through culture.”

Soft Power Destination Award Winner – The Plywood Project

Placing art, creativity, and collaboration at the center of today's civic discourse, the Plywood Project asks all of us to transform this moment into an opportunity to offer cultural justice as part of the larger movement towards social justice.

Eve Moros-Ortega is the founder and leader of the Plywood Project. Eve is a lifelong arts lover, with over two decades of experience advocating for the value of creativity based on the power of culture to transform, educate, and improve lives.