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Project Experience

Canada’s Diversity Gardens at Assiniboine Park


Established in 1904, Assiniboine Park is one of the largest urban parks in Canada and one of Winnipeg’s most loved attractions. Millions of locals and tourists visit the Park each year, using it as a gathering place to spend time, to make memories with friends and family, and to maintain a healthy minds and bodies. Open year-round, the Park covers 1,100 acres and includes an array of attractions and amenities including the Assiniboine Park Zoo, Assiniboine Park Pavilion Gallery Museum, the Leo Mol Sculpture Gardens, Sports Fields and Recreation Trails. Now managed by the Assiniboine Park Conservancy, the Park is undergoing a major $200 million revitalization. Phase 1 and 2 have been completed and APC is now embarking on Phase 3 which will replace the existing Conservatory building with a new cultural attraction – Canada’s Diversity Gardens. The Leaf, an architecturally brilliant 6,000 sqm biome comprised of four distinct climate zones, forms the centrepiece of this spectacular project and will be surrounded by a series of stunning public outdoor gardens.

Lord Cultural Resources was commissioned to assist APC develop the visitor experience and program elements for the proposed new conservatory and to create a Visitor Experience Plan to help guide further design and implementation. Development of the Visitor Experience Plan included a site visit to the Park, a review of background materials and plans and the facilitation of a Visioning Workshop. A cohesive narrative has been developed to tie all the elements of the Public Gardens and the existing Park together in order to tell a complete and captivating story that will appeal to local visitors and tourists alike, encouraging understanding, exploration and discovery, as well as generating repeat visitation.