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Hot Topics

Soft Power

Soft Power is the ability to influence behavior through persuasion, attraction or agenda setting.

Cities, Museums and Soft Power​In the recent ground-breaking book Cities, Museums and Soft Power, Gail Dexter Lord, Ngaire Blankenberg and 11 essayists from 13 cities around the world demonstrate how cities and cultural institutions working together can be a force for change. 

"Cities, Museums and Soft Power is required reading for anyone interested in culture, creative cities and the creative economy."

— Irina Bokova, Director-General, UNESCO

     

What is a Soft Power Destination?

Soft Power Destinations are places that people want to visit and engage with because of their influence, which comes from their excellence, relevance, sustainability and legitimacy.

Discover More about Soft Power

32 Ways to Activate Your Soft Power
32 Ways to Activate Your Soft Power View PDF
Soft Power 30
The 2018 Soft Power 30 is out Read More
Soft Power TVO
"A Cultural Sleeping Giant" TVO's The Agenda with Gail Lord Watch Video
The Soft Power of Museums
The Soft Power of Museums Watch video
Geo-visualising Museums Soft Power
Webinar: Demystifying Museum Soft Power: Geo-visualising Museums’ Influence Read More
Myseum Connects
Myseum Connects: In Conversation with Gail Lord and Karen Carter Watch Video
TEDxHamburg
TedX Hamburg: How to activate the soft power of your museums Watch Video
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