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Nos Services

Strategic Communications

Communications matters more than ever. Lord offers a range of coaching and consulting services to help you remain in control of your stories and your messages, no matter how suddenly and unpredictably your situation might change.

We’re ready to work with you to develop strategic communications planning and activities that reflect your unique immediate, short-term, and long-term concerns. We offer coaching to help you build your in-house skills, and can work with you on any scale to develop distinctive, effective communications.

Our Services


  • Building internal strategic communications skills
  • Training on new technologies and media channels
  • Increase knowledge of creative storytelling and engagement strategies


Strategic communications planning
  • Stakeholder consultation
  • Environmental scan
  • Audience analysis
  • Content audit
  • Defining and refining goals
  • Measures of success
  • Developing key messages
  • Action planning
  • Execution and rollout
  • Data collection and analysis
Internal communications
  • Keeping staff and volunteers informed and engaged
  • Clarifying roles and responsibilities
  • Garner input and buy-in from internal audiences on relevant initiatives
External communications
  • Positioning and branding
  • Engaging your communities and supporters during shutdown
  • Managing expectations
  • Growth strategies built on engagement, interaction, and community, support
  • Ensuring visitors feel safe and comfortable (after reopening)


Many people are currently flooded with information, even as their capacity to absorb it is reduced. We can help you strike a balance between overcommunication and under-communication, between supporting your communities and garnering their support, and between seeking input and communicating outcomes.

Every institution has its own voice, goals, resources, and other constraints. To find out more about how Lord can help you communicate powerfully and productively, contact Patchen Barss: pbarss@lord.ca; 1-647-407-4152 or info@lord.ca.