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Digital Services

Pandemic-driven closures and restrictions have turbocharged a new wave of digital disruption. The fundamental need for digital engagement and services is suddenly front and center for organizations emerging into the recovery. It is driving new thinking about service to stakeholders such as students, visitors (on-site and digital), members, communities, trustees, and funders.

Lord responded quickly with a suite of services to help clients maximize the impact of a digital strategy, envision new digital experiences, and implement and expand digital services quickly and strategically. Investments you make now will pay off for years to come!

These services involve both coaching to build your organization’s internal digital confidence and capacity, and consulting to provide external expertise and energy to get you where you need to be.

Our Services:

Assessment and coaching

  • Assess your organization’s readiness and confidence to digitally “level up”
  • Website, social media, and SEO performance assessment
  • Build in-house digital capacity and capabilities
  • Master new forms of storytelling and audience engagement
  • Develop new income-generating strategies through online platforms

organizational strategy

  • Use a digital strategy “lens” in organizational strategic planning
  • Create institution-wide digital strategy to:
    • Manage data, tools, platforms, skills, and content
    • Integrate physical and online visitor experiences
    • Improve operational efficiency and staff capabilities
    • Increase revenue opportunities
    • Develop partnerships with other institutions for digital success
  • Get ready to “flip the switch” on digital projects to take advantage of stimulus funds and grants

Digital Practice and Visitor Experience

  • Optimize resources for digital engagement via web and social media
  • Repurpose and repackage existing content digitally
  • Digital alternatives for:
    • School field trips and summer camps
    • Learning courses and workshops
    • Retail
    • In-person visits
    • Events and programming
  • Plan, design, and execute technical development for:
    • “Digital-first” exhibitions
    • Media-rich website development and digital experiences
    • Online learning platforms
    • In-gallery media and interactives
    • Augmented and virtual reality
    • Membership services
    • Event bookings and broadcasts


We understand that expanding digital services requires time and energy, which are both in short supply for many organizations. Our services are flexible and scalable, responsive to your specific needs, and collaborative to leverage your existing strengths. We are happy to customize our work to reflect your goals, resources, and other unique circumstances.

To find out more about how Lord can help you develop the digital services you need right now and for years to come, contact Kathleen Brown, Senior Practice Leader at kbrown@lord.ca