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Services

Digital Services

The closures and restrictions caused by the global pandemic have brought about the next wave of digital disruption. In only a few weeks, the fundamental need for and value of digital engagement and services have been globally demonstrated, cultural consumption patterns reshaped, and the digital expectations of visitors, trustees and funders heightened. This is revolutionary transformation that will impact cultural organizations long after the pandemic restrictions are lifted. Lord, along with our leading technology partners, have developed a suite of services to help you articulate what your new digital experience will be like, as well as implement and expand your digital services quickly and strategically, ensuring that the investments you make now pay off for years to come.

These services involve both coaching — to build your organization’s internal digital confidence and capacity — and consulting to provide external expertise and energy to get you where you need to be.

Our Services:

Coaching

  • Assess your organization’s readiness and confidence to digitally “level up”
  • Build in-house digital capacity and capabilities
  • Master new forms of storytelling and audience engagement
  • Develop new income generating strategies through online platforms

Consulting

Immediate:
  • Strategic engagement via web and social media during closure and with limited resources
  • Repurpose and repackage existing content digitally
    • Education
    • Exhibitions
    • Events and Programming
  • Work with Board, management, and staff to develop post-shutdown digital visitor experiences and implementation plans
  • Get ready to “flip the switch” on digital projects in the pipeline to take advantage of stimulus funds and grants
Preparing for reopening: 
  • Digital communications planning
  • Digital engagement to fill programming and revenue gaps during closures and phased openings
  • Digital alternatives for things like:
    • School field trips and summer camps
    • Learning courses and workshops
    • Public events
    • Retail
    • In-person visits
  • Planning, design and technical development for things like:
    • Virtual exhibitions
    • Online learning
    • Collection portals
Longer-term: 
  • Institution-wide digital strategy
    • Manage data, tools, platforms, skills and content
    • Integrate physical and online visitor experience
    • Improve operational efficiency and staff capabilities
    • Increase revenue opportunities
  • Partnership development with other institutions for digital success
Action Plans and Execution
  • “Digital-first” exhibitions
  • Media-rich website development and digital experiences
  • Online learning platforms
  • In-gallery media and interactives
  • Augmented and virtual reality
  • Membership services
  • Event bookings and broadcasts

 

We understand that expanding digital services requires time and energy, which are both in unexpectedly short supply for many organizations. Our services are flexible and scalable. We are happy to customize our work to reflect your goals, resources, and other unique circumstances.

To find out more about how Lord can help you develop the digital services you need right now and in the years to come, contact Sara Hill: shill@lord.ca; 1-416-908-3158 or contact us at info@lord.ca.