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Whether your challenges involve day-to-day operations, or ambitious, transformative goals, we have tools to help you. From infographics and tip sheets to in-depth multimedia resources, these tools can:

Explore our tools by topic or by type to find what you need. Something specific you have in mind that is not here? Let us know by sending us an email at info@lord.ca.

Webinar: Museums, Soft Power and Cultural Diplomacy in a Changing World

Museums today are transitioning from a hard power past to a soft power future. This webinar defines terms like hard power, cultural diplomacy and soft power in the context of museum planning and programming. Through the use of relevant examples Gail Lord demonstrates how museums around the world are utilizing their soft power to influence opinion leaders and improve communities.

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Soft Power 30
The 2018 Soft Power 30 is out

The 2018 Soft Power 30 is out, and it is the fourth year of the comprehensive ranking of the top 30 countries in the world. Gail Lord, President of Lord Cultural Resources reflects on the report and tells you what it means for your museum or cultural organization.

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Soft Power Destinations Salon
Valletta 2018 Soft Power Destinations Salon

Couldn't make it to the 2018 Soft Power Destinations Salon May 2018 in London? You can now watch the video, and join the discussion. The panel was moderated by Gail Lord and Florian Wupperfeld of Leading Culture Destinations, panelists were Mark Sealy, Director of Autograph ABPCaro Howell, Director of The Foundling Museum and Ali Hossaini, Research Fellow at King's College London.

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The Opening of the Louvre: Abu Dhabi a Conversation with Gail Lord
The Opening of the Louvre Abu Dhabi: A Conversation with Gail Lord
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Gail Lord at MNBAQ
How Art & Culture Position Cities as International Destinations

Gail Lord spoke to a crowd at the Musée national des beaux-arts du Québec. She discussed how artistic excellence, citizen engagement and soft power can re-position cities as international destinations.

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Gail Lord: Great Cultural Districts
Great Cultural Districts

Gail Lord describes the need for thriving cultural districts in cities.

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Soft Power TVO
"A Cultural Sleeping Giant" TVO's The Agenda with Gail Lord

Gail Lord joins The Agenda in the Summer to discuss the historical role of the museum in society, and what museums need to do to bolster their power.

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32 Ways to Activate Your Soft Power
32 Ways to Activate Your Soft Power

How can your institution tap into its soft power potential? This infograph condenses the 32 ways you can activate your soft power, as described in "Cities, Museums, and Soft Power" by Gail Lord and Ngaire Blankenberg.

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Celebrating Soft Power
Celebrating Soft Power

In the cultural sector, we seem to be doing a lot of waiting. Waiting for a new government and budget. Waiting for new leadership. Waiting for the world to change. There are some who are leading that change and being that change. The Soft Power Destinations Awards are our way to honour that.

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