Tools
Whether your challenges involve day-to-day operations, or ambitious, transformative goals, we have tools to help you. From infographics and tip sheets to in-depth multimedia resources, these tools can:
- Transform museum learning at your institution.
- Activate your organization’s “soft power.”
- Offer practical solutions for even highly creative, non-traditional museum experiences.
- So much more.
Explore our tools by topic or by type to find what you need. Something specific you have in mind that is not here? Let us know by sending us an email at info@lord.ca.

Join Gail Lord as she reflects on the origins of Lord Cultural Resources and the role of modern museums today, in Part 2 of an interview hosted by Level5 Strategy, a leading strategy and transformation consulting firm based in Toronto.
Read the Interview - Part Two
Join Gail Lord as she reflects on the origins of Lord Cultural Resources and the role of modern museums today, in Part 1 of an interview hosted by Level5 Strategy, a leading strategy and transformation consulting firm based in Toronto.
Read the Interview - Part One
Gail Lord, President and Co-Founder of Lord Cultural Resources, delivered the keynote speech for the 2019 Canadian Museums Association National Conference in Toronto on The Museums of the Future or the Future of Museums. Click the link to download the speech.
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This virtual study group shares key findings of a research project that has sought to define, explain and deconstruct the ‘soft power’ of museums. This round-table talk among museum professionals and academics aims to demonstrate and discuss the pilot version of the award-winning dynamic web application that was developed in partnership with the Australian Centre for the Moving Image (ACMI).
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Museums today are transitioning from a hard power past to a soft power future. This webinar defines terms like hard power, cultural diplomacy and soft power in the context of museum planning and programming. Through the use of relevant examples Gail Lord demonstrates how museums around the world are utilizing their soft power to influence opinion leaders and improve communities.
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The 2018 Soft Power 30 is out, and it is the fourth year of the comprehensive ranking of the top 30 countries in the world. Gail Lord, President of Lord Cultural Resources reflects on the report and tells you what it means for your museum or cultural organization.
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Couldn't make it to the 2018 Soft Power Destinations Salon May 2018 in London? You can now watch the video, and join the discussion. The panel was moderated by Gail Lord and Florian Wupperfeld of Leading Culture Destinations, panelists were Mark Sealy, Director of Autograph ABP; Caro Howell, Director of The Foundling Museum and Ali Hossaini, Research Fellow at King's College London.
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Gail Lord spoke to a crowd at the Musée national des beaux-arts du Québec. She discussed how artistic excellence, citizen engagement and soft power can re-position cities as international destinations.
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Gail Lord describes the need for thriving cultural districts in cities.
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Gail Lord joins The Agenda in the Summer to discuss the historical role of the museum in society, and what museums need to do to bolster their power.
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How can your institution tap into its soft power potential? This infograph condenses the 32 ways you can activate your soft power, as described in "Cities, Museums, and Soft Power" by Gail Lord and Ngaire Blankenberg.
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In the cultural sector, we seem to be doing a lot of waiting. Waiting for a new government and budget. Waiting for new leadership. Waiting for the world to change. There are some who are leading that change and being that change. The Soft Power Destinations Awards are our way to honour that.
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Museums have soft power - they are landmarks, attract tourists, and are highly influential to their communities. Ngaire Blankenberg demonstrates how museums can activate their soft power to become more meaningful and relevant to society. Presented at TEDx Hamburg.
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Gail Lord and Karen Carter lead a Myseum Connects community meeting with an interesting discussion on cities, culture, and Toronto's position as a cultural center.
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The New York Times' arts and culture correspondent Rachel Donadio engaged with Co-President Gail Lord and Stephanie Manasseh, Founder and Director, Accessible Art Fair, Brussels/New York, at The New York Times' Art for Tomorrow conference in March in Doha, Qatar.
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Gail Lord discuss the ideas behind "Cities, Museums, and Soft Power," her latest book, co-edited with Ngaire Blankenberg.
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Museums can be tricky to navigate when you don't know a lot about the subject - now imagine seeing an exhibit in a language that you don't speak! Ngaire Blankenberg offers advice on how museums can make their content accessible to people of diverse language backgrounds.
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